As the fashion industry evolves, so do the expectations of wholesale buyers. In 2025, brands wishing to succeed must adapt to meet these shifting demands by integrating digital tools to offer their retailers a seamless buying experience. We explored the top three key drivers of success for brands aiming to attract new retailers or enhance relationships with existing clients.

Driving business growth through efficiency

In the fast-paced world of fashion, modern wholesale buyers demand streamlined and efficient processes. They expect a seamless ordering experience that eliminates delays, improves accuracy, and enhances inventory management. Here, digital ordering platforms are not just an advantage; they are essential for facilitating quick transactions. These platforms automate numerous aspects of the wholesale process, from order entry to inventory tracking, enabling brands to respond swiftly to buyer demands and market changes. This speed and efficiency ensure that brands can maintain optimal stock levels, avoid overselling, and meet delivery deadlines, which are crucial for sustaining strong business relationships and driving repeat business.

"Buyers have limited time for travel, and more than ever, a phygital presence is essential to develop wholesale sales. We use LE NEW BLACK in-showroom at SPHERE for our emerging brands to record their selections. It's user-friendly interface is also appreciated by buyers for reviewing collections in more detail and finalising their orders. Exporting orders to Excel or an ERP system directly from the platform also allows our brands to save valuable time when starting their production." says Christelle Cagi Nicolau, Head of Emerging Brands Business Support at the Fédération de la Haute Couture et de la Mode (FHCM).

The power of real-time data

Access to accurate, up-to-date information on product availability, pricing, and order status is critical. Real-time data enables buyers to make informed decisions, reducing errors and optimising their purchasing strategies. Digital platforms provide the transparency and accuracy that buyers need, allowing brands to offer a more responsive and reliable service.

Leveraging technology for success

Many successful brands, including Ami Paris, APC, Casablanca, and Kenzo have embraced digital platforms to enhance their operations and drive growth. By embracing technology, these brands have improved visibility, operational efficiency, and their ability to meet the demands of discerning buyers. This shift towards digital transformation has proven to be a powerful tool for scaling their businesses and fostering long-term success.

"We see that brands that use a wholesale platform such as LE NEW BLACK are able to scale effectively. The platform streamlines operations and enhances the buyer experience, driving growth and innovation," highlights Mélanie Chetty, COO at LE NEW BLACK.

The path forward

In today’s competitive landscape, brands must embrace digital transformation to stay relevant. Digitising wholesale processes not only enhances efficiency but also provides real-time data and improves the buyer experience. Platforms like LE NEW BLACK offer the tools and support necessary for brands to thrive.

For more information on how to elevate your B2B strategy and embrace the future of fashion wholesale, contact the LE NEW BLACK team here.