Case Study: Tradition Meets Technology – Preserving the Poetry of Craftsmanship with VdeVinster

Case Study: Tradition Meets Technology – Preserving the Poetry of Craftsmanship with VdeVinster

04/03/2025

In a world where fashion moves at an ever-accelerating pace, VdeVinster stands as a testament to the beauty of slow fashion. Founded by Virginie de Vinster in 2006, the brand embraces artisanal craftsmanship, sustainability, and a poetic connection to traditional textile techniques.

Each VdeVinster piece is a tapestry of cultural heritage, created in collaboration with skilled artisans from Peru to Rajasthan. From hand-dyed silks and intricate embroideries to Himalayan pashmina and Ikat textiles, the brand preserves age-old techniques, ensuring that every garment tells a story.

Guided by a philosophy of ethical elegance, Virginie’s approach is not just about creating fashion—it’s about weaving narratives of travel, discovery, and craftsmanship. Now based in Bidart, France, her designs reflect a lifestyle rooted in respect for nature, blending the spirit of adventure with a commitment to sustainable practices.

Shop the brand's SS26 collection, soon available via its LE NEW BLACK showroom.

Keeping its artisanal ethos at the core, VdeVinster has seamlessly adapted to the digital age, ensuring its collections reach a global audience without compromising its values. Thanks to a partnership with Business France, the brand was able to integrate LE NEW BLACK into its wholesale strategy, creating a dedicated web showroom where buyers can explore collections, place orders, and engage directly with the brand.

By embracing digitalisation, VdeVinster has streamlined its wholesale operations, making it easier than ever for retailers to connect with its unique, hand-crafted pieces. This transition has allowed the brand to maintain its commitment to traditional techniques while offering a modern and efficient wholesale experience.

Want to learn more about how VdeVinster bridges tradition and innovation? Download our case study to explore how the brand leverages LE NEW BLACK to manage its B2B sales and expand its reach.


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