At LE NEW BLACK, we’re always looking for new ways to help brands drive sales. That's why our latest feature—Promotions—introduces a powerful tool that simplifies discount management, offering brands the flexibility to fine-tune pricing, schedule markdowns, strategically move unsold stock, and ultimately maximise sales.

Key Features and Benefits

Simplify and optimise your promotional efforts with these innovative new capabilities designed to facilitate your discount strategy:

• Fine-Tune Pricing for Individual Products: Apply targeted discounts to low-performing items, offering deeper markdowns to improve turnover and cash flow.

• Effortless Bulk Promotion Management: Apply discounts across entire collections, catalogs, or specific products in just a few clicks, either manually or via CSV import, ensuring a quick and consistent pricing strategy.

• Set It and Forget It: Schedule promotional periods with defined start and end dates for seamless campaign automation.

Real-World Applications for the Promotions tool

The Promotions feature is a versatile tool that helps brands address various sales scenarios. Here are some practical use cases:

• Clear End-of-Season Stock: Run time-limited discounts (e.g., 30% off) for past-season collections in a dedicated showroom section to free up warehouse space.
• Launch Flash Sales: Schedule a short-term sale for key retailers, limiting access to priority partners*.
• Promote New Product Drops: Highlight new collaborations or capsule collections with introductory discounts in a dedicated section to encourage early orders**.
• Private Sales Made Digital: Restrict discounted products to select audiences, such as VIP buyers or internal teams*.
• Create a Dedicated Outlet Section: Highlight discounted items in a designated showroom section, making it easier for buyers to browse promotional offers**.
• Offer Retailer-Specific Promotions: Collaborate with retail partners by creating discounts exclusive to their stores, aligned with their campaigns.
• Clear Sample or Prototype Stock: Use private sample sales to move past-season items, or samples that didn't make it to production, quickly and efficiently*.
• Drive International Sales: Offer region-specific discounts to test demand in new geographic markets and foster loyalty with international buyers*.
• Create Tiered Discount Campaigns: Reward buyers based on order volume (e.g., 10% off smaller orders, 20% off larger orders) to boost overall sales.

*When paired with the Custom Retailer Access option.
**When combined with Sales Catalog option.