Each year, Earth Day invites us to pause, reflect, and ask ourselves what kind of future we’re helping to shape — not just as individuals, but as industries. In fashion, that future must be built on awareness, accountability, and a deeper respect for the planet and its resources.

At LE NEW BLACK, we take a considered approach to growth — prioritising authenticity and long-term value over surface-level scale. Every aspect of the platform, from the connections it enables to the visibility it offers, is thoughtfully designed to serve brands seeking meaningful impact rather than empty reach.

We’re proud to work with a community of brands who are committed to doing better — not through loud declarations, but through steady, intentional practices that place responsibility at the core of their work.

This Earth Day, we’re celebrating just a few of these brands that are actively rethinking production, material choices, and the role fashion plays in shaping a more sustainable future.

_________________________________________________

Local & Responsible Production

Local and responsible production centers on creating fashion with a smaller, more transparent footprint, where every step of the process — from raw material to finished product — is handled with care and purpose. 

Alhaja Cult Store

Alhaja Cult Store is a celebration of Spanish craftsmanship, founded by María Borrero and Irene Rodrigo in 2020. The brand blends heritage with sustainability, creating timeless jewellery from recyclable materials. Committed to transparency, every piece is made locally through traceable processes, ensuring responsibility at every step while honouring the tradition of Spanish artisanship.

Weekend House Kids

Weekend House Kids, founded in 2018 by two sisters in Mataró, Spain, brings a Mediterranean spirit to children’s fashion, designing garments with GOTS-certified organic cotton and non-toxic dyes, all crafted just 3 km from their studio. This close connection to local artisans allows them to ensure quality, sustainability, and care in every piece. 

Olow

Olow was founded in 2006 by Mathieu Sorosina and Valentin Porcher, initially starting with artist-designed T-shirts and later evolving into a complete unisex wardrobe. The brand works closely with small family-run workshops in Portugal and France, using organic and recycled fabrics to blend creativity with ethical production, always keeping the environment and the artisans at the heart of their designs.

_________________________________________________

Circularity & Waste Reduction

Circularity and waste reduction are reshaping the fashion industry by encouraging designers to rethink the life cycle of materials and embrace new, sustainable approaches. 

King & Tuckfield

King & Tuckfield, founded in 2016 by Stacey Wood, is a brand that values slow fashion and sustainability at its core. With a focus on integrity and ethical production, the brand transforms leftover materials into refined, timeless designs. Avoiding toxic treatments, the brand creates pieces that not only stand the test of time but also leave a minimal environmental impact, embodying the true essence of responsible craftsmanship.

Les Fleurs

Les Fleurs, founded in 2019 by Maria Bernad, takes a creative, zero-waste approach by reimagining surplus materials. Combining a passion for vintage with sustainable practices, each piece is crafted in their Paris atelier, with discarded textiles transformed into one-of-a-kind designs that blend artistic, historical, and nature-inspired elements. 

Jeanne Friot

Jeanne Friot, founded in 2020, brings bold design to circular fashion, creating gender-neutral collections made entirely from deadstock and upcycled fabrics. By producing made-to-order pieces in Paris and central France, the brand minimises waste and challenges the conventional production model, proving that sustainability and style can go hand in hand.

_________________________________________________

Conscious Use of Materials

Conscious use of materials is one of the most direct ways to reduce environmental impact in fashion. By prioritising natural, recycled, or innovative bio-based alternatives, these brands are making a meaningful difference. 

Patou

Patou, the storied French maison relaunched by LVMH in 2018, has woven sustainability into its DNA with a modern sensibility. Under the creative direction of Guillaume Henry, the brand introduced Le Patou in 2022 — a handbag made in limited quantities using “sleeping stock” leather, repurposed from dormant inventories of prestigious fashion houses. Rather than produce new materials, Patou opted to breathe new life into what already existed — an approach that blends circularity with timeless elegance. With its half-moon shape and vibrant colours, Le Patou reflects the brand’s values of practicality, kindness, and responsible luxury.

MoEa

Founded in 2021 in Paris, and signifying Mother Earth, MoEa blends innovation with eco-consciousness by using unique materials such as apple, cactus, and corn to craft vegan footwear. The brand’s commitment to sustainability is matched by its dedication to high-quality, stylish designs that don't compromise on performance. 

Rue Blanche

Since 1987, Rue Blanche has been known for crafting timeless, sophisticated pieces. In 2017, the founder’s daughters reimagined the brand with a focus on sustainability, using durable fabrics like cashmere, merino wool, silk, and cotton. Their collections are designed to offer elegance and longevity, creating garments that are not only stylish but built to last for everyday wear.

Reyèm

Reyèm, launched in 2019, is focused on effortless style with a sustainable twist, crafting comfortable, durable womenswear using high-quality recycled fabrics. Designed for everyday wear, Reyem’s garments are produced in the Netherlands and Portugal, ensuring a low-impact supply chain.

_________________________________________________

Certifications & Measurable Impact

Certifications and measurable impact play a key role in ensuring that brands are walking the talk when it comes to sustainability. The following brands are using their certifications to increase their transparency and accountability, helping to build trust with conscious consumers. 

​Mini A Ture

​Mini A Ture, founded in 2002 in Copenhagen, combines over two decades of craftsmanship with a deep commitment to sustainability. The brand uses certified organic and recycled materials, free from harmful chemicals, and adheres to strict safety standards. It holds several international certifications, including B Corp™, GRS, OEKO-TEX® STANDARD 100, and RWS. These certifications ensure that their production meets high social and environmental standards. To promote long-lasting use, Mini A Ture offers a 10-year guarantee on its outerwear.​

Suuky

​Suuky, founded in 2014 in Porto by João and Andreas Falley, blends family heritage with sustainability, offering high-quality, natural fiber garments. Operating from a 100% solar-powered facility, the brand prioritizes ethical production and waste reduction. Suuky holds certifications such as OEKO-TEX, GOTS, and GRS, ensuring adherence to strict environmental and social standards in every step of its production.

De Bonne Facture

De Bonne Facture, founded in Paris in 2013, merges traditional craftsmanship with sustainability, focusing on garment longevity and traceability. The brand’s commitment to eco-friendly materials and local artisans is backed by its B-Corp certification, ensuring high standards of social and environmental responsibility in every step of its production.

_________________________________________________

Looking Ahead

Fashion doesn’t become sustainable overnight. Progress is ongoing — and often quiet — made up of thousands of daily choices by designers, producers, and buyers. At LE NEW BLACK, we’re proud to support this growing movement and offer a platform that streamlines the wholesale operations of responsible brands.

This Earth Day, we honour the brands in our community who are choosing to do better — who are building with care, creating with intention, and offering new possibilities for what fashion can be.

Discover their collections on LE NEW BLACK, and join us in supporting a more responsible fashion future.