Keeping buyers engaged is a key part of maintaining strong wholesale relationships. The new Campaigns tool provides a structured and efficient way to communicate with both existing and prospective buyers, whether for product launches, seasonal offers, or showroom invitations. With built-in tracking and unlimited outreach capabilities, brands can now manage their sales communications with ease and precision.

Key Features and Benefits

Designed to simplify outreach and enhance engagement, the Campaigns tool offers a seamless way to manage sales communications directly within your showroom.

• Unlimited Buyer Outreach: Send tailored invitations to an unlimited number of buyers, directing them to your showroom to explore collections and place orders.
• Targeted Campaigns for Sales and Events: Promote new collections, exclusive offers, or upcoming showroom events with personalised messaging.
• Performance Tracking and Insights: Monitor key metrics such as email open rates and click-through rates to assess engagement and refine future campaigns.

Real-World Applications for the Campaigns Tool

The Campaigns tool offers a structured and scalable way to manage buyer communication. Here’s how brands can apply it:

• Invite New Buyers to View Your Showroom: Send invitations to prospective retailers, allowing them to set up an account and start ordering.
• Announce New Collections: Launch seasonal collections with dedicated email campaigns, driving traffic to the latest arrivals.
• Promote Sales and Limited-Time Offers: Notify buyers about exclusive promotions, encouraging timely purchases.
• Send Event Invitations: Share details about upcoming events or marketing initiatives to keep buyers and key stakeholders informed and engaged.

• Re-engage Inactive Buyers: Reach out to retailers who haven’t placed an order in recent seasons, highlighting key products or incentives.